Hi, it's nice to meet you

We are Points of You®. We create innovative tools and training for professional and personal development. Our tools use the powerful language of today’s world, the language of photos, that inspires and provokes the mind.


Professionals around the world use our tools to create meaningful communication in various settings, gain insights and have a real impact on people’s lives.


Points of You® was founded in 2006 by two creative entrepreneurs: Efrat Shani and Yaron Golan. Since then, our tools have been translated into more than 25 languages and our unique workshops have opened the hearts and minds of beautiful people across the globe.


Our viewpoint


Our work is based on the belief that everything around us can be viewed from countless points of view. People, objects, experiences, places - everything - can be seen from an infinite number of view points.


When we don’t understand something or someone, it is probably because our perspective is too limited for us to see clearly. When we can’t see, we can’t decide, we can’t communicate, we feel stuck. We find it hard to take the next step. 

Our tools & training inspire people to search for new points of view; to look deep inside and all around.


This movement is our viewpoint. It’s a quest, a search, a dance.

It keeps us awake, interested, interesting.


It’s a stimulating exploration that sharpens our senses and opens up new possibilities.


Who uses our tools and training?




Counselors, managers, teachers and therapists from all disciplines, who are looking to expand their professional toolkit.



Human Resource professionals, training departments and organizational consultants working to promote growth, development and effective employee dialogue.



Anyone wishing to reconnect and enhance communication with themselves and others, seeking inner change and the opportunity to build new bridges.